Yenepoya University Online MBA Marketing Management
- Leading private university in medical and healthcare education.
- Online programs in healthcare management, sciences, and business.
- Research-driven curriculum.
- Government-accredited and NAAC ‘A’ rated.
- Internship and job placement support.
Brocture Details
Check detailed fees
Shortlist $ Apply
24/7 counselling
scholarship
Application deadlines
Download Brochure
Yenepoya University
About Online MBA in Marketing Management From Yenepoye
The Yenepoya Online MBA in Marketing Management is a two-year postgraduate programme designed for graduates and working professionals who want to develop advanced knowledge of marketing and business management. The programme combines core management concepts with specialised areas such as consumer behaviour, brand management, digital marketing, market research and marketing analytics.
The online mode of education offers live classes as well as practical learning by means of case studies and industrial projects. The learners will be able to gain experience in marketing communications, customer relations, business decisions, and digital marketing techniques even while working professionally.
Approvals
Yenepoya (Deemed to be University) has the right to provide online degree programs by virtue of the University Grants Commission.
The university is rated at 'A+' level in NAAC. Online MBA programs provided by the university include the MBA in Marketing.
- UGC-entitled university
- NAAC A+ accredited institution
- Online MBA programme
- Two-year postgraduate programme
- Marketing specialisation
Candidates should verify the latest official recognition and programme information before applying.
Fees
The Yenepoya Online MBA in Marketing Management fees follow the payment structure prescribed by the university for the online programme.
Candidates should check the latest official programme information for applicable payment options, examination charges and admission updates before completing enrolment.
|
Particular |
Details |
|
Programme |
MBA in Marketing |
|
Mode |
Online |
|
Duration |
2 Years |
|
Domestic Yearly Plan |
₹25,000 |
|
Domestic Total Plan |
₹50,000 |
|
Examination Fee |
₹3,000 per year |
|
International Yearly Plan |
$417 |
|
International Total Plan |
$833 |
Who Can Apply | Eligibility
According to the admission process of Yenepoya Online MBA in Marketing Management, the students are expected to have completed a Bachelor's degree program of three years duration from a UGC-approved university.
The cutoff is 50%. SC/ST students enjoy a relaxation of 5% marks. The last semester students of Bachelor's degree are also eligible to apply.
- 3-year Bachelor’s Degree
- Minimum 50% aggregate marks
- 5% relaxation to SC & ST applicants
- Applicants in final year are eligible
Admission Process
The admission process of online MBA in Marketing Management from Yenepoya Online is completed through the online application platform. Candidates need to register and provide their personal, academic and contact details before selecting the Marketing programme.
The required documents are then uploaded and the applicable payment is completed.
- Register on the official online admission portal
- Enter personal and academic details
- Select the MBA in Marketing programme
- Upload the required documents
- Complete the applicable payment
- Submit the application
The online process enables qualified candidates to finish their admission without going to the university campus.
Syllabus / Curriculum
The Yenepoya Online MBA in Marketing Management program features a syllabus that blends general business studies and specialized marketing studies.
The official course structure includes courses on management, accounting, economics, marketing, consumer behavior, brand management, retail marketing, and market research.
|
Semester |
Key Subjects |
|
Semester 1 |
Management and Organisational Behaviour, Accounting for Managers, Marketing Management, Business Economics, Business Communication |
|
Semester 2 |
Business Environment and Strategy, Human Resource Management, Corporate Finance, Business Statistics for Decision Making, Sales and Distribution Management, Consumer Behaviour and Brand Management |
|
Semester 3 |
Operations Management, Retail and Services Marketing, Digital and Social Media Marketing, Market Research, Cross-Functional Elective |
Details of Course/Module in the Online MBA in Marketing Management at Yenepoya Online revolve around marketing skills, decision-making based on evidence and customers’ engagement.
Placement / Jobs
Career prospects after obtaining an online MBA in Marketing Management from Yenepoya Online can take one into different areas like marketing, advertising, sales, market research and brand management.
Based on the expertise of the graduate, one may opt for careers as Marketing Manager, Digital Marketing Manager, Brand Manager, Market Research Analyst, Sales and Distribution Manager, Product Manager, Social Media Manager and Content Marketing Strategist.
The programme will be useful in developing marketing skills that apply to changing customer behaviour and the world of digital business.
Conclusion
Online MBA in Marketing Management by Yenepoya Online is an educational programme that integrates general management studies with marketing management within a period of two years online. The areas covered consist of Consumer Behavior, Brand Management, Digital Marketing, Retail Marketing, and Market Research.
Frequently Asked Questions
The program addresses issues of marketing in specific, and the issues involved are varied including digital marketing, brand management, and consumer behavior.
Candidates should possess a minimum of a bachelor’s degree of at least three years with a minimum of 50% marks or equivalent from a UGC recognized university.
Such specializations may include marketing, brand management, marketing research, selling, digital marketing, product management, and advertising, among others.
The students will be able to look at the official program information, learning structure, and resources before accepting admission.
According to Yenepoya, their online degree courses are UGC-approved and lifelong.
Other mba Online Related Programs Spacialization Offered at Yenepoya University Online
Healthcare Management
Finance Management
