University of Mysore Online MBA Marketing Management
- One of the oldest universities in India.
- UGC-recognized online degree programs.
- Strong focus on humanities, science, and technology.
- Research-driven curriculum.
- Excellent faculty and alumni network.
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University of Mysore
About Online MBA in Marketing Management From University of Mysore
The Role of Marketing in a Business. It's essential for enterprises to have a good knowledge of their customers, to establish brands, promote goods and services and to expand their reach in the market.
An online MBA in Marketing Management can assist students and employed individuals in gaining business knowledge alongside their existing professional commitments.
University of Mysore online MBA in Marketing Management is a 2-year postgraduate course for learners keen on marketing and business management. The programme combines general management courses with specialised courses in marketing such as consumer behaviour, advertising, international marketing, branding and services marketing.
Approvals
The University of Mysore is a public university with a recognised academic structure. Its online education portal provides MBA courses in varied management disciplines such as Marketing Management.
As per its official programme brochure, the online MBA programme is provided by the university under its UGC and NAAC-accredited structure.
- UGC-recognised institution
- NAAC-accredited university
- Online education platform
- MBA Marketing Management offered online
- Two-year postgraduate programme
- University-awarded MBA degree
Students should check the latest official notification for approvals and admissions updates.
Fees
Check the University of Mysore online MBA in Marketing Management fees through the official notification or university admission portal.
The official postgraduate programme fee page of the university mentions that fee revision is undergoing so students should verify the final university fee online before taking admission.
|
Fee Details |
Information |
|
Programme |
MBA in Marketing Management |
|
Mode |
Online |
|
Duration |
2 Years |
|
Total Credits |
85 |
|
Programme Fee |
As per latest university fee structure |
|
Payment |
As per official admission instructions |
Who Can Apply | Eligibility
The University of Mysore online MBA Marketing Management admission details are for graduates and postgraduates of recognised universities. Candidates from various educational backgrounds can apply (subject to university guidelines).
- Recognised graduation or postgraduate qualification
- Equivalent qualification accepted by the university
- Arts, Science, Commerce, Management, Engineering, Technology, and related backgrounds
- Required academic and identity documents
Hence, graduates of different fields can apply after satisfying the University admission standard in general.
Admission Process
The admission process of online MBA in Marketing Management from University of Mysore is conducted through the online application portal of the university.
Candidates will have to register and fill in all required information, Personal Details.
- Create an account and verify email details.
- Complete the application form.
- Upload required academic and identity documents.
- Select the Marketing Management programme.
- Pay the applicable amount online.
- Submit the completed application.
The applicants must go through the university's latest guidelines before submission.
Syllabus / Curriculum
The University of Mysore online MBA in Marketing Management syllabus consists of general management subjects and specialised marketing subjects.
The key topics available in the subject include advertising, consumer behaviour, international marketing, brand management, sales promotion, services marketing, etc.
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Semester |
Main Subjects and Topics |
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Semester 1 |
Management Concepts and Theories, Organisational Behaviour, Business Environment, Managerial Communication, Managerial Accounting, Managerial Economics, Statistics for Management |
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Semester 2 |
Marketing Management, Human Resource Management, Corporate Finance, Quantitative Methods, Legal Aspects of Business, Operations Management, Management Information Systems |
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Semester 3 |
Advertising Management, Consumer Behaviour, Entrepreneurship, Project Management, Project Work Diary, Summer Internship Report, Sales Promotion Management |
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Semester 4 |
Brand Management, Internet Marketing, Services Marketing, Strategic Management, Business Marketing, International Marketing, Project Report, Project Viva-Voce |
The marketing-oriented curriculum integrates its theoretical coursework with project and internship activities to give a more complete insight into business and marketing practices.
Placement / Jobs
Placement after an online MBA in Marketing Management from University of Mysore can vary upon the respective candidates' overall performance in academics, communication, practical knowledge, work experience and career aspirations.
Online MBA in Marketing Management will equip the learners for various roles in marketing, sales, branding, market research, digital business, etc.
Graduates may explore roles such as:
- Marketing Executive
- Brand Executive
- Sales Executive
- Business Development Executive
- Market Research Analyst
- Digital Marketing Executive
- Product Marketing Executive
- Advertising Executive
- Customer Relationship Executive
- Management Trainee
Opportunities might include IT, retail, banking, FMCG, e-commerce, advertising, consulting, healthcare, hospitality, and many others.
Conclusion
Online MBA in Marketing Management from University of Mysore Eligibility: UG (Undergraduate) - Any Graduate. Desirable experience in a sales/ marketing/ management position.
Candidates should ensure the latest information regarding the online MBA in marketing management admission, eligibility, fee structure, and the schedule of the programme before applying. Graduates and working professionals can consider the programme as it offers postgraduate education while working.
Frequently Asked Questions
The programme has a fixed duration of two years, depending on the relevant university rules.
Qualified graduates or postgraduates with recognised qualifications from relevant academic fields may apply.
The course covers management subjects together with marketing topics, including advertising, consumer behaviour, brand management, international marketing, and services marketing.
Indeed, the online platform can allow flexibility for professionals who wish to obtain postgraduate qualifications while working.
It is advisable that the student weigh learner comments against programme information and other independent education sources.
Other mba Online Related Programs Spacialization Offered at University of Mysore Online
General Management
Dual Specialization
Human Resource Management
Finance Management
Supply Chain Management
Operations Management
