GLA University Online BBA Marketing Management
- Industry-driven programs
- Govt-recognized courses
- Digital learning solutions
- Strong faculty mentorship
- High-end placement support
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GLA University
About Online BBA in Marketing Management, GLA University
Today’s business world is one of the quickest-growing career fields in marketing. The Online BBA in Marketing Management at GLA University is tailored for individuals seeking to learn about business and marketing through online study.
The program includes the application of principles related to branding, digital marketing, market analysis, consumer engagement, and communication.
Through the program, learners develop an understanding of marketing principles that help organizations acquire consumers.
The courses provided by GLA University are based on an industry-based curriculum, technological assistance for learning, and business education that focuses on careers. Practical knowledge will be imparted through learning modules and marketing principles.
Approvals
The GLA University is famous for providing quality online education with current academic standards and career-oriented courses. The university provides flexible and accessible education to students with contemporary digital learning practices.
Major features and awards include:
- UGC eligible online courses
- NAAC Accredited University
- Curriculum aligned with industry
- Management system for digital learning
- Students’ online academic support
The online BBA in Marketing Management at GLA University is a recognised undergraduate degree that enables students to pursue opportunities in future careers and higher education.
Fees
The GLA University online BBA in Marketing Management fee structure is designed to offer affordable business education to students from different backgrounds. Flexible payment options may also be available for online learners.
|
Fee Details |
Estimated Amount |
|
Enrollment Charges |
₹1,500 |
|
Semester Tuition Fee |
₹14,000 – ₹18,000 |
|
Annual Academic Fee |
₹28,000 – ₹36,000 |
|
Total Program Cost |
₹75,000 – ₹95,000 |
|
Digital Learning Access |
Included |
|
Examination Charges |
As per university guidelines |
Admission fees differ from cycle to cycle and also depend on the university’s policy. Students should look out for updated information on admission fees.
Who Can Apply | Eligibility
The GLA University online BBA in Marketing Management Eligibility criteria are students who have completed 10+2 or an equivalent education from a recognised board. Students from commerce, arts and science streams can apply for the programme.
This course is ideal for individuals interested in fields such as advertising, branding, selling, consumer relations, digital marketing, and business management.
The course strives to help individuals develop the needed creativity, analytical skills, communication skills, and marketing management skills that are essential in today’s business world.
Admission Process
The Online BBA in Marketing Management from GLA University admission process is simple, easy and 100% online. Students can apply through the university's online admission portal without visiting the campus.
Applicants need to fill out the application form, upload the required documents, pay the registration fee and submit the form for verification. Successful document verification results in university confirmation of admission.
Documents Required
- 10th and 12th mark sheets
- Passport-size photograph
- Identity proof
- Address proof
- Signature copy
The online admission system enables students to complete the enrollment process from anywhere easily.
Syllabus / Curriculum
The course outline for the GLA University online BBA in Marketing Management provides business education and skills in modern marketing for the students. The course outline covers topics related to branding, consumer behaviour, advertising, selling, and digital business.
|
Semester |
Subjects Included |
|
Semester 1 |
Principles of Management, Business Economics, Fundamentals of Accounting, Communication Skills |
|
Semester 2 |
Marketing Basics, Organizational Behavior, Business Environment, Computer Applications |
|
Semester 3 |
Consumer Behavior, Sales Management, Financial Management, Business Statistics |
|
Semester 4 |
Advertising Management, Digital Marketing, Retail Marketing, Entrepreneurship Development |
|
Semester 5 |
Brand Management, Market Research, Customer Relationship Management, Business Law |
|
Semester 6 |
Strategic Marketing, International Marketing, E-Commerce, Project Work |
The modules have been designed in such a way that they promote comprehension and improve the skills required in business, communication, analysing customers, and making marketing decisions.
Main areas of learning are:
- Brand promotion strategies
- Digital marketing concepts
- Consumer behavior analysis
- Advertising and sales techniques
- Market research methods
- Customer relationship management
This makes the curriculum prepare students for employment in the contemporary marketing industry.
Placement / Jobs
After online BBA in Marketing Management from GLA University, you might get a chance to explore career paths in advertising agencies, retail businesses, e-commerce companies, media organisations, digital marketing firms, and even corporate sectors too.
In general, Career Opportunities are pretty wide, so graduates can begin as a Marketing Executive, Sales Coordinator, Brand Associate, Digital Marketing Assistant, Customer Relationship Executive and Business Development Associate.
You can also find openings in related roles, where your skills can work with promotions and consumer management.
The course focuses on providing practical knowledge in business, along with building communication skills and contemporary marketing techniques to help the learners prepare for an industry environment.
Flexibility of online education and career focused curricula have been highlighted in many reviews by various individuals. Another aspect where the students could progress further was an MBA in Marketing.
Conclusion
An online BBA in Marketing Management at GLA University can turn out to be one of the best options for people who want to build up their career in fields like marketing, brand promotions, sales, and management.
Some of the factors that make this program an outstanding option include flexible online learning, business-oriented education, affordable fees, etc.
The training program will provide the required skills and knowledge related to marketing, communication, customer management, and business processes in order to ensure successful working in any organization in this era.
This training program would be beneficial due to the growing requirement of marketers in various organizations.
Frequently Asked Questions
Yes, the curriculum incorporates digital marketing, advertising, branding, and e-commerce courses.
Yes, students from commerce, arts, and science backgrounds can apply as well after they finish 10+2.
Yes, this course helps students get ready for brand management, ads and customer engagement strategies.
Yes, usually, students get access to recorded classes and digital learning materials.
Students will slowly improve their abilities in communication, marketing analysis, sales management and customer relations.
Other bba Online Related Programs Spacialization Offered at GLA University Online
Financial Management
Human Resource Management
Logistics and Supply Chain Management
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