Dr. D. Y. Patil Vidyapeeth Certification Digital Marketing

  • UGC-DEB recognized
  • Experienced faculty
  • Flexible learning modes
  • Career-oriented courses
  • Global certifications
f03ffa9dd4d3b7f5dad759ae500dd17b.webp 93b8fdacbbef62e35b593e1d56fbabf3.webp 204770c70a5f173197b42a365230088c.webp 7f67e941e934114ade96d7b7728b35f9.webp
book Brocture Details
graduation-cap Check detailed fees
filter Shortlist $ Apply
customer-support 24/7 counselling
certificate scholarship
time-span Application deadlines
Image

Download Brochure

Dr. D. Y. Patil Vidyapeeth


user
user
new-post
phone
marker
teaching

🔁

Download Prospectus
reviews 108

Total fees:

₹ 28000

Recognised & accredited:

UGC

Minimum Eligibility:

Bachelor's Degree

Course Duration:

6 Months

Location

Pune, Maharashtra

NAAC Grading:

A++

Image 10

About DY Patil Online Certificate Program in Digital Marketing

DY Patil Online Certificate Program for Digital Marketing plays a significant role in assisting professionals to stay up-to-date with the new trends and maintains their competitive advantage. This course is becoming essential for work advancement as knowledge and abilities change in the digital marketing industry.

Nowadays, various certificates address different avenues and skill sets in digital marketing like social media marketing, data analytics, SEO and content marketing.

Such certificates are significant for a successful career in digital marketing as these do not just offer skill recognition but also empower candidates to exhibit their mastery of precise fields.

The Online Certificate Program provides flexibility in terms of scheduling, enabling candidates to balance their education with other commitments. This course provides a combination of recorded sessions, live classes, assignments, projects and online exams.

Online Certificate Program for Digital Marketing from DY Patil University is UGC approved is having value of a regular degree. DY Patil Online Certificate Program for Digital Marketing admission fee is stated as INR 28,000.

 DY Patil Online Certificate Program for Digital Marketing highlights have been stated as:

Highlight

Details

Course Name

Online Certificate Program

Specialization

Digital Marketing

Duration

6 months

Mode of Learning

Completely Online-Live & recorded online lectures, session notes, and access to business technology tools and simulations

Eligibility

Graduation from a recognized college/university

Admission procedure

Admission relies on marks attained in entrance examination

Assessment

Assignments, projects, quizzes, online exams and practical assessments

Fees

INR 28,000

Accreditation 

UGC approved

Approvals

DY Patil is a well-known online university offering quality education. Online Certificate Program for Digital Marketing from DY Patil has been entitled with following:

Approval / Recognition

Details

UGC Entitlement

Recognised Online Degree

QS

World Ranking

NIRF Recognition

Ranked among leading institutions

Fees

DY Patil Online Certificate Program for Digital Marketing fees have been stated as:

Fee Structure

Amount

Full Fee

INR 28,000

Who can Apply | Eligibility

DY Patil welcomes candidates who have completed their graduation from a recognized college/university with a minimum of 35% marks.

DY Patil Online Certificate Program for Digital Marketing Eligibility criteria have been stated as:

  • 10th (SSC) Statement of Marks
  • 12th(HSC) Statement of Marks
  • Photo ID Proof ( PAN card / Passport / Driving License / Election Card )
  • Aadhaar Card
  • 2 Stamp Size photographs(not more than 3 months old)
  • Number of Seats - Open
  • Minimum Age 18 and Maximum no bar

Admission Process

Admission to D.Y.Patil University’s Online Certificate Program for Digital Marketing follows a simple and apparent procedure. The candidates must refer to the official university website for updated admission dates and guidelines.

DY Patil Online Certificate Program for Digital Marketing admission process has been stated as:

  • Explore and select the program: Review the Online Certificate Program for Digital Marketing offered by D.Y.Patil University. The candidates can check the course structure, curriculum and possible career paths in computer technology.
  • Verify eligibility: The candidates must ensure to meet the eligibility criteria, usually completion of graduation from a recognized college/university.
  • Prepared required documents: Gather documents such as graduation mark sheets, government ID and passport-sized photographs.
  • Submit application: Complete the online application form on D.Y.Patil University’s official portal and upload all required documents as per the instructions.
  • Application review: The admissions team will assess applications of the candidates. Eligible students will receive an admission confirmation through email or the university portal.
  • Confirm admission and enrollment: After receiving the admission offer, instructions should be followed to pay the semester fee along with complete enrollment to initiate the program.

Syllabus / Curriculum

DY Patil Online Certificate Program for Digital Marketing modules have been broken down in the specialization across four semesters.

The DY Patil Online Certificate Program for Digital Marketing syllabus is given below:

Module

Details

Module 1- Introduction to Digital Marketing

  • What is marketing?
  • What is Digital Marketing?
  • Understanding Marketing Process
  • Understanding Digital Marketing Process
  • Increasing Visibility
    • What is visibility?
    • Types of visibility
    • Examples of visibility
  • Visitors Engagement
    • What is engagement?
    • Why it is important Examples of engagement?
  • Bringing Targeted Traffic
  • Inbound and outbound marketing
  • Converting Traffic into Leads
    • Types of Conversion
    • Understanding Conversion Process Tools Needed

  • Digital Marketing VS Traditional Marketing
    • What's the difference between digital marketing and traditional marketing, and why does it matter?
    • Benefits of Traditional Marketing
    • The Downside to Traditional Marketing
    • Benefits of Digital Marketing
    • Why Digital Marketing Wins Over traditional Marketing ?
    • Tools of Digital Marketing
    • How We Use Both Digital & Traditional Marketing

Module 2- Website Planning Process

  • What is Internet?
  • Understanding domain names & domain extensions

  • Different types of websites
    • Based on functionality
    • Based on purpose

  • Planning & Conceptualizing a Website
    • Booking a domain name & web hosting
    • Adding domain name to web Server
    • Adding webpages & content
    • Adding Plugins Building website using CMS in Class
    • Identifying objective of website
    • Deciding on number of pages required
    • Planning for engagement options
    • Landing Pages & Optimization
    • Creating blueprint of every webpage
  • Best & Worst Examples

Module 3- Search Engine Optimization (SEO)

  • Introduction to SEO
  • How Do Search engines work?
  • Search Engine Algorithms
  • Google Algorithm Updates
  • Google Search Console
  • Keyword Research Process
  • Keyword Research Tools
  • Competition Analysis
  • On page Optimization strategies
  • Content development strategy
  • Title & Meta Tags
  • Semantic SEO
  • Rich Snippets Integration
  • Speed Optimization
  • Off Page Optimization
  • Link Building Techniques as per latest standards
  • Local SEO Strategies
  • Penguin & Panda update recovery process
  • Reports and SERP Management

Module 4- Search Engine Marketing (SEM)

  • Introduction to Paid Marketing
  • Google Ads (Google AdWords) account and billing settings
  • Types of Campaigns
  • PPC Campaign Setup
  • AdGroups and Keywords setup
  • Bidding strategies & Conversion Tracking
  • AdRank, Quality Score Optimization
  • Ad Formats & Ad Extensions
  • Shopping Campaigns
  • Dynamic search campaigns
  • Display Ads Campaigns
  • Remarketing campaigns
  • Mobile Apps Marketing
  • Video Marketing
  • Google Ads (Google AdWords) tools
  • MCC Account
  • AdWords Editor Tool

Module 5- Social Media and Email marketing

  • Introduction to social media marketing
    • Facebook marketing
    • Facebook advertising
    • YouTube marketing
    • Twitter marketing
    • LinkedIn marketing
    • Pinterest marketing
    • Instagram Marketing
    • Quora Marketing

  • What is Email Marketing?
    • Benefits of email marketing
    • Basic terminology in email marketing
    • Email Marketing Software’s
    • Building email marketing strategy
    • Building subscriber lists
    • Designing Newsletters
    • Types of Campaigns

Module 6-Google Analytics

  • Purpose of website analytics
  • Tools for website analytics
  • Installing Google Analytics
  • Google Tag Manager
  • How to use Google Tag Manager?
  • Implement Conversion Tracking
  • Basic terminology and KPI’s
  • Audience Reports
  • Customer Acquisition Reports
  • Behavior Reports
  • Goals and Conversion Reports
  • Segmentation and Filters

Module 7-Google AdSense and Affiliate Marketing

  • What is adsense?
    • How to get approved for adsense?
    • Cool trick to get adsense approval by Google
    • Using your adsense account interface
    • Placing ads on your blog

  • What is Affiliate Marketing?
    • Types of Affiliate Marketing
    • Making Money using Affiliate Marketing
    • Popular Affiliate Networks
    • Freelancing Business Strategies

Placement / Jobs

DY Patil Online Certificate Program for Digital Marketing placement service prepares candidates to handle the challenges of the dynamic business world. The university offers consistent and wide-ranging career assistance services.

DY Patil is committed to offering the best suitable opportunity to young talents, resulting in their career growth & development.

DY Patil’s placement services include mock interviews, resume building, alumni networking and industry connections, making students job-ready.

Students acquire the skills leading to a smooth evolution from university to industry. The employability program of the college prepares candidates with soft skills, aptitude, tech skills, specialty technology, evaluations, mentorship and guidance.

The job roles of the graduates after Online Certificate Program for Digital Marketing have been stated as:

Career-level

Job Role

Salary Range

Entry-level

Digital Marketing Executive, SEO Executive, Social Media Executive, Content Writer/Marketing Executive, Email Marketing Executive, Digital Marketing Intern

₹4 LPA to ₹6 LPA

Mid-level

SEO Specialist, Performance Marketing Specialist, Digital Campaign Manager, Marketing Automation SPecialist

₹6 LPA to ₹ 12 LPA

Senior-level

Digital Marketing Manager, SEO Manager, Digital Branding Head, Digital Strategy Consultant, Chief Marketing Officer, Marketing Analytics Manager

₹12 LPA to ₹25 LPA

Frequently Asked Questions

Does the degree comprise practical or industry-oriented learning? +

Definitely, the degree comprises presentations, research projects, presentations and workshops to offer practical exposure to the industry.

What is the fee for the DY Patil Online Certificate Program for Digital Marketing? +

The program fee of DY Patil Online Certificate Program for Digital Marketing is ₹ 28,000.

Does DY Patil Online offer books? +

Yes, DY Patil offers digital study material and learning resources for the degree program. Such material is accessible through the LMS. The candidates can study anytime from anywhere.

What kind of academic support services are accessible to online candidates? +

Online DY Patil provides a range of academic support services to assist candidates, such as academic advising and technical assistance.


Other certification Online Related Programs Spacialization Offered at Dr. D. Y. Patil Vidyapeeth

Hospital & Health Care Management

Duration:

6 Months

Fee:

₹ 28000

Eligibility:

Bachelor's Degree

Why should you choose VidyaLive

Reputation of Excellence:

VidyaLive is adhere to the High academic standards and dedicated to provide quality education to students. Our educational programs are highly recognized and valuable for candidates.

Updated Industry-Focused Curriculum:

The curriculum of our online programs are up to dated as per industry guidelines. It equips your skills and makes you a valuable asset for a modern and competitive industry.

Affordable Fee Structure:

Get admission to highly recognized online degrees via VidyaLive. We set an affordable fee structure to make education accessible and affordable for students.

Recognized Degrees:

Anybody who wants to get recognized degrees to enhance their career opportunities and growth can easily get admission to our online degrees.

Flexible and Convenient Learning:

By enroll in online courses, you can easily balance your personal and professional commitments. Our online courses do not disturb your current schedule and give you the flexibility to pursue studies at own convenience.

Placement Assistance:

VidyaLive shapes your career by recommend you best universities for online degrees. Not only that, but we also provide you with dedicated placement services to boost your skill set.