Parul University Online Online Diploma Program in Digital Marketing

  • One of India's fastest-growing private universities.
  • AICTE and UGC-approved online programs.
  • Strong industry tie-ups for career growth.
  • Research-oriented faculty and infrastructure.
  • Excellent placement record with global companies.
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About Parul University Online Diploma Program in Digital Marketing Program

In the current digital-first phase, marketing has completely transformed and has gone beyond conventional techniques.

In order to meet the rising need for proficient digital marketers, Parul University has introduced an Online Diploma in Digital Marketing program. 

Students will not only enjoy the practical aspect of the industry but will also acquire advanced skills in SEO, social media management, analytics, content strategy, and online advertising through this program. It mainly aims to get the highest number of students in the shortest time and least effort.

Work experience, together with the flexible schedule, allows the emergent and non-traditional learners to get direct, industry-relevant knowledge.

Thus, the graduates will be ready to face the rapidly changing world of digital marketing and even take up a career in online marketing with growth opportunities.

Approvals

  • Recognised University: The Parul University in India has had its awesome splendour and idiosyncrasy shine over time, praised for quality higher education in the heart of Gujarat in Vadodara, the largest multifaceted university in India.

  • UGC Approval: The University Grants Commission (UGC), which is the authority that ensures the authenticity of the online diploma programs, has given its approval to the university in issue.

  • AICTE Approved: The technical programs of Parul University got the green light from the All India Council for Technical Education (AICTE).

  • NAAC Accreditation: According to NAAC, the notified university has acquired the accreditation, which is a manifestation of its commitment to offering excellent education and learning.

  • Industry Recognition: The Digital Marketing Online Diploma Program at Parul University was made in collaboration with the industry, thus equipping the graduates with the skills that are most valued by employers.

Eligibility

It will be mandatory for interested candidates in the Parul University Online Diploma Program in Digital Marketing to meet the given requirements.

  • Educational Qualification: A bachelor's degree in any area from a university that is acknowledged.

  • Minimum Marks: No less than 50% of the total marks or equivalent in the form of grades in the undergraduate program.

  • Work Experience: Not required; however, professionals working in marketing, sales, or business areas will find it easier to cope with the marketing course.

  • Age Limit: There is no age restriction, so it can be taken by learners of any career level.

  • Language Requirement: English language proficiency is advised because the medium of instruction is English.

Specialisation with Course Fees

Parul University's Online Diploma Program in Digital Marketing is designed with various specialisation tracks to accommodate the needs of specific digital marketing domains.

Every specialisation focuses on offering theoretical knowledge as well as practical experience in that particular field, along with job skills, in a cost-effective manner.

Specialization

Duration

Key Focus Area

Total Fees(INR)

Search Engine Optimisation (SEO)

6 Months

Website optimisation, keyword analysis, and backlinking strategies

₹50,000

Social Media Marketing

6 Months

Strategies for Facebook, Instagram, LinkedIn, and YouTube campaigns

₹50,000

Content Marketing

6 Months

Blogging, storytelling, content creation, and copywriting techniques

₹50,000

Pay-Per-Click Advertising (PPC)

6 Months

Google Ads management, campaign setup, and optimisation tactics

₹50,000

Web Analytics

6 Months

Google Analytics, data analysis, and conversion tracking insights

₹50,000

The fees of the Parul University Online Diploma Program in Digital Marketing are very reasonable and can be paid in several instalments, thereby making them accessible to all students.

Admission Process

The procedure for getting admitted to the online diploma program in digital marketing at Parul University is completely online and comes with no worries:

  • Online Application: Go to the site of Parul University and fill in the online application for the digital program.

  • Document Submission: Provide education information as well as verification of identity and recent images.

  • Payment of Fees: Once approved, applicants can pay the program fee online through secure channels.

  • Verification: The admissions committee examines applications and goes over qualifications.

  • Confirmation of enrollment: Successful payment will ensure the successful issuance of students' login credentials to the e-learning platform.

The process is easy, making it possible for a student from anywhere in the world to be accepted into the program without physically being present on campus.

Syllabus and Curriculum

The Parul University Online Diploma Program in Digital Marketing syllabus consists of theory and practice integrated together, and hence, gaining theoretical grounding along with doing practical training.

                  Module

                Key Topics Covered

Introduction to Digital Marketing

Basics of digital marketing, its scope, and importance

SEO & SEM

On-page and off-page optimisation, keyword strategy, and Google Ads

Social Media Marketing

Campaign management on Facebook, Instagram, LinkedIn, and Twitter

Email Marketing

Creating effective email campaigns and managing subscribers

Content Marketing

Content strategy, copywriting, and blogging

Web Analytics

Using Google Analytics to track and measure performance

Mobile Marketing

App marketing, push notifications, and SMS campaigns

Influencer & Affiliate Marketing

Partnership strategies and affiliate tracking

Digital Strategy & Planning

Creating, implementing, and evaluating digital marketing plans

The curriculum provides every student with hands-on experience that involves the most advanced tools in the industry, namely, Google Analytics, HubSpot, Hootsuite, SEMrush, and Canva, among others.

Placements

Parul University is very supportive in placement matters, and all online students can benefit from this assistance.

Parul University’s Online Diploma Program in Digital Marketing enables students to develop skills that are ready for the job market and helps them to get in touch with top companies.

Key Placement Support Services

  • Career Counselling: Very personalised guidance in terms of professions offered to the pupils to find the perfect jobs.

  • CV & Portfolio Building: Assistance from domain experts is building up good-quality portfolios and LinkedIn profiles for you.

  • Interview Preparation: Mock interviews and fine-tuning sessions run by industry professionals.

  • Job fairs and networking events: participation in virtual recruitment events and company training activities.

  • Internship Opportunities: Partnership with agencies and startups providing real projects and internships.

The field of digital economy has really risen, where the demand has swelled as employers require these roles in various industries such as e-commerce, finance, education, and technology.

Frequently Asked Questions

Is the program fully online? +

The entire program is online and can be accessed from anywhere at any time.

How long is the program? +

The diploma is usually completed in 6 months.

Who can apply for this course? +

The course is open to any graduate or professional who is interested in applying marketing to business or growth.

Do I need a background in marketing? +

From the very beginning, the course is not only for novices but also very friendly and appropriate for students coming from various fields.

Are there live sessions or recorded lectures? +

The program includes both live interactive classes and recorded sessions, and the students have the choice of taking their preferred method of learning.

What tools will I learn during the course? +

Applicants are welcome to learn and optimise all types of platforms, such as Google Ads, HubSpot, SEMrush, Canva, and Hootsuite, through hands-on experience with the tool.

Does Parul University offer placement support? +

The university provides significant support to students through devising every kind of service expected, such as placement, career counselling, and job arrangements.

Can I pay the fees in instalments? +

Parul University does offer flexible options to make payments in instalments; thus, it is possible to pay the fees in such a manner.

Is the diploma recognised by employers? +

Companies in various sectors consider the diploma recognised and valued without a doubt.

Can After this program, I set up my own digital marketing agency? +

Absolutely, the students will not only get to the point of starting their own business or going into freelancing with such a course, but also be equipped with the right knowledge and skills.

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Updated Industry-Focused Curriculum:

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