Andhra University BBA + MBA

About Andhra University Integrated BBA + MBA Program

For students who already know they’re headed toward management but don’t want to waste time hopping from a bachelor’s to a master’s, the Andhra University Integrated BBA + MBA Program is a smart shortcut.

Instead of doing a three-year BBA and then applying all over again for an MBA, this five-year stretch blends the two. You finish with both degrees in hand, and the whole thing is more coherent.

This program feels particularly timely because it aligns with the NEP 2020 framework, which pushes for flexibility and multiple exit points. Say you do the first three years and life throws a curveball you can step away with just the BBA.

But if you hang in there, you graduate with an MBA too, without the headache of sitting through another round of entrance exams.

Now, it’s worth remembering that Andhra University isn’t just another regional campus tucked away in Visakhapatnam.

It has been around since 1926, carries an NAAC ‘A++’ accreditation, and has a steady presence in the NIRF rankings. That kind of pedigree matters when employers or international universities look at your degree.

Approval

What makes the Integrated BBA + MBA from Andhra University credible isn’t just the idea itself, but the approvals and backing behind it:

• UGC recognition, which ensures national acceptance

• NAAC ‘A++’ rating, something not every state university can boast

• Strong reputation of AUSIB (Andhra University School of International Business), which runs the program

• An academic collaboration with IIM Visakhapatnam, giving students exposure that frankly isn’t common in integrated courses

Who Can Apply?

You need to have cleared 10+2 (any stream Science, Commerce, or Humanities) with at least 50% marks or an equivalent CGPA.

• There’s a catch though: students who cleared 10+2 in a single sitting aren’t eligible.

• International students can apply too, but through embassy rules.

• Admission isn’t just marks-based.

• 50% weightage goes to your 10+2 scores. The other 50% is decided through Group Discussion and Personal Interview.

• So, while you can be a topper and walk in with an advantage, someone with solid communication and problem-solving skills can even things out at the interview stage.

Specializations / Course Fees

Specializations on Offer By the time you reach your MBA years, you’ll have the option to focus on areas like:

• Marketing
  
  
• Finance
  
  
• Human Resource Management (HRM)
  
  
• Hospitality Management

These are fairly standard, but the inclusion of Hospitality makes sense in a city like Vizag, which is growing fast as a business and tourism hub.

Other specializations may come in later, but they need enough takers—usually a minimum of 15 students per batch.

Fee Structure (Self-Supporting Program)

Year Tuition Fee Special Fee Total
1st Year ₹1,50,000 ₹1,760 ₹1,51,760
2nd Year ₹1,50,000 – ₹1,50,000
3rd Year ₹1,50,000 – ₹1,50,000

Do keep in mind: exam fees, industrial tours, and project expenses come separately. And since this is a self-financed program, scholarships or fee reimbursement from the government don’t apply here. That might pinch, but it’s something to be realistic about.

Admission Process

Applying doesn’t require you to jump through too many hoops, but it is fully online. Here’s the flow:

• Application Form – Fill it out through the official AU website.
  
  
• Upload Documents – 10+2 marksheets, ID proof, photographs.
  
  
• Screening – Your application is reviewed, followed by GD and PI rounds.
  
  
• Confirmation – Admission offer is rolled out, and if you need it, hostel details are provided.
  

Syllabus / Curriculum

The Andhra University Integrated BBA + MBA syllabus isn’t thrown together casually. It mixes theory with a lot of practice life skills, internships, and competency modules are all embedded.
Year Focus Areas

• Years 1–2 Basics: Principles of Management, Business Communication, Economics, Accounting, Quantitative Methods
  
  
• Year 3 Intermediate: Marketing, Finance, HRM, Business Law, Research Methods
  
  
• Year 4 : Specialization electives (Marketing / Finance / HRM / Hospitality), Operations, Strategic Management
  
  
• Year 5 : Advanced specialization papers, International Business, Capstone project, Long-term internship.

The curriculum also insists on annual internships, case studies, and soft skills training, so by the end you’re not just textbook-smart but a bit more workplace-ready.

Placement / Job Role

Here’s the straight talk: no degree guarantees placements. Not even this one. What it does give you, though, is a head start.

Five years of focused management training plus internships every year means you step into the job market with a stronger résumé than a plain BBA graduate.

Possible roles include:

• Business Analyst
  
  
• Marketing Executive / Manager
  
  
• HR Executive / HR Manager
  
  
• Finance Analyst
  
  
• Operations Associate
  
  
• Hospitality Manager
  
  
• Management Consultant
  
  
• Salary expectations:
  
  
• Freshers: somewhere between ₹4–6 LPA
  
  
• With experience and strong internships: ₹8–12 LPA or higher

One big plus is AU’s tie-up with IIM Vizag, which gives students added workshops and exposure. It also provides students a chance to network with various companies.

Frequently Asked Questions