NMIMS Online MBA in Marketing Management
- Ranked among India's top private universities.
- Offers specialized online MBA and management programs.
- Strong industry connections and corporate tie-ups.
- AICTE and UGC-approved degrees.
- High placement success rates.
About the NMIMS Online MBA in Marketing Management Program
The NMIMS Online MBA in Marketing Management Program is a master's degree course that lasts for two years, and it intends to provide the students with the skills necessary for different marketing careers of the future through digital means.
The program is given out by the NMIMS Global Access School for Continuing Education (NGA-SCE). It is a perfect blend of theory and practice, and students get to see the latest marketing activities, the art of branding, and the study of consumer behaviour through analytics.
The Online MBA in Marketing Management could be the right choice for working professionals, entrepreneurs, and fresh graduates who want to get trained in marketing strategies without quitting their jobs.
The program offers lively and engaging live virtual classes, recorded video classes, digital learning materials/media, and case studies to develop comprehension and business decisions. Additionally, it is flexible and has professional mentorship, which ranks it as one of the best online MBA programs in India.
Approvals
The program is offered by NMIMS (Deemed-to-be-University), which is among the best and most reputed universities in India. NMIMS is famous for management education of the highest quality.
The giving of accreditations and approvals by different national and international organisations to NMIMS assures that its programs will be respected and accepted by industry all over the world.
Approvals and Recognitions:
- The University Grants Commission (UGC) has given recognition to NMIMS.
- The Distance Education Bureau (DEB) has permission to offer online programs.
- NAAC has given an A+ Grade, indicating academic excellence.
- Category-I University status is granted, which allows complete freedom in course creation.
- AICTE recognition is given only for certain management programs.
Thus, the Online MBA in Marketing Management from NMIMS is trusted and considered a credible qualification for both professionals and students worldwide due to these recognitions.
Eligibility
The eligibility requirements for the NMIMS Online MBA in Marketing Management have been carefully formulated to make it easier for more people to get into the program, but at the same time to make sure that the new students have at least the minimum education needed to be successful in graduate studies.
Eligibility Criteria:
- A recognised university requires students to have a bachelor's degree in any field, along with a minimum score of 50%.
- The candidates who have obtained less than 50% marks in their graduation need to possess two years of relevant work experience.
- The candidates who have experience in marketing, sales, and communications will receive priority in the selection process.
- The admission process does not require an entrance exam because students qualify based on their academic achievements.
- The applicants need to present educational documents alongside their proof of identity during the submission process.
The course accepts students who have just finished their studies, as well as those who have been working for a while.
Specialisation with Course Fees
The NMIMS Online MBA in Marketing Management Program is not only structured in the right way regarding the fees, but it is also dedicated totally to marketing and brand management.
Through the specialised modules, students get to know all about consumers, they learn product strategy, market analytics, and digital marketing.
Fee and Specialisation Details
|
Specialization |
Duration |
Total Fees (Approx.) |
Payment Options |
|
Marketing Management |
2 Years (4 Semesters) |
₹1,68,000 |
₹42,000 per semester |
|
Brand Management |
2 Years |
₹90,000 per year |
Annual payment |
|
Digital Marketing Strategy |
2 Years |
₹1,44,000 total |
One-time payment |
|
Retail and Consumer Behaviour |
2 Years |
₹1,68,000 |
EMI options available |
Additional Details:
- Admission fee: ₹1,200 (non-refundable).
- Exam and project evaluation fees are charged separately.
- EMI and education loan support are available.
The NMIMS Online MBA in Marketing Management fees make it one of the most affordable and value-driven MBA programs in India.
Admission Process
NMIMS offers a digital platform for admissions to its Online MBA program in Marketing Management, allowing candidates to submit applications with a hassle-free procedure online.
Step-by-Step Admission Process:
- Go to the official NMIMS Global Access site and create an account for the program.
- Provide your academic and personal information on the online application form.
- Submit all the required documents (degree certificates, photograph, signature, and identity proof).
- Make a payment for the admission process to get started.
- Select your preferred option for paying the tuition fees.
- The documents are verified by NMIMS, and an email notification of admission is sent to the applicant.
- Approved students are given access to the online education portal to attend classes.
This convenient procedure lets applicants finalise their admission from any place.
Syllabus and Curriculum
The NMIMS Online MBA in Marketing Management syllabus is crafted to equip the learners with comprehensive knowledge of both core management studies and sophisticated marketing concepts.
The course comprises four terms, with each one devoted to a specific domain of marketing and business management.
Semester-Wise Curriculum
|
Semester |
Core Subjects |
|
Semester 1 |
Management Theory & Practice, Business Communication, Organisational Behaviour, Marketing Management, Business Economics |
|
Semester 2 |
Consumer Behaviour, Sales Management, Financial Accounting, Business Law, Operations Management |
|
Semester 3 |
Brand Management, Integrated Marketing Communications, Market Research, Digital Marketing, Strategic Management |
|
Semester 4 |
International Marketing, Product & Pricing Strategies, Services Marketing, Business Analytics, Project Work |
The NMIMS Online MBA in Marketing Management syllabus emphasises case studies, simulations, and real-time projects to ensure that students acquire hands-on industry knowledge.
Placements
The placements for the Online MBA in Marketing Management at NMIMS mirror the university's good connections with the industry and large network of former students.
The placement team offers support in all areas of job readiness, CV writing, and interview techniques.
The students are ready to assume leadership positions in any of the sectors, such as fast-moving consumer goods (FMCG), retail, IT, advertising, and consulting.
Placement Highlights:
- Online placement events and mentorship sessions.
- Individual professional career guidance, along with LinkedIn profile improvement.
- Cooperation with leading firms to offer internships and recruitment.
- The typical salary package for NMIMS MBA Marketing graduates is in the range of ₹6–₹10 LPA.
- Job positions available are Marketing Manager, Brand Executive, Digital Strategist, and Business Development Manager.
Thanks to the university's strong career support, graduates are highly employable in the world job markets.
Frequently Asked Questions
The UGC and the DEB have approved the program, and the institution has also received an NAAC A+ grade.
The period of the program consists of four semesters, which one can finish in two years.
The total fee for the entire course will approximate ₹1,68,000, with the fee per semester being ₹42,000.
Only those who have graduated with a minimum percentage of 50% can get admission; however, those who are below the cutoff marks can also apply if they have two years of experience.
The streams of specialisation are Brand Management, Digital Marketing, and Consumer Behaviour.
The online application will be through the NMIMS Global Access, and the application process will involve filling out the form and submitting the required documents.
Major topics in the syllabus include marketing, branding, strategy, analytics, and international business.
The students will be provided with placement support, mentoring, and training so that they can be industry-ready.
There is no set cutoff, and admissions are solely determined by merit.
Flexibility in learning, highly skilled and qualified faculty, and good career prospects are some of the features that students value most.
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