NMIMS Online MBA in Digital Marketing

About the NMIMS Online MBA in Digital Marketing Program

The Digital Marketing Online MBA Program from NMIMS is a two-year postgraduate course aimed at providing working professionals and the ones interested in the marketing field with the knowledge of digital marketing strategies, analytics, and the latest trends in the field.

This online course is conducted by NMIMS's Centre for Distance and Online Education, enabling the students to participate in the whole process without giving up their commitments in between, and at the same time to acquire the skills in such areas as social media marketing, search engine optimisation, content strategy, and paid advertising. 

The program incorporates a strong theoretical base along with real-life professional skills, thus preparing students for taking the digital marketing, brand management, and e-commerce sectors leadership roles.

In addition, students get familiar with the data-driven tools that are being used for developing and executing marketing campaigns, optimising online presence, and measuring ROI very effectively.

The graduates of this program will be able to deliver the skills that make one successful in a crowded digital arena and, at the same time, be the one who is responsible for the quantifiable growth of the business.

Approvals

The NMIMS Online MBA in Digital Marketing Program has received the full recognition of the highest educational authorities in India, which consequently implies that the course meets the most stringent academic standards and thus has gained credibility among employers and institutions.

The program's quality is confirmed by the accreditations of AICTE and UGC. These credentials not only secure the students’ position in the market with a legitimate and respected degree but also make it equal to a regular MBA, thereby opening up the career paths for them in the cut-throat digital marketing industry.

Key Approvals:

• AICTE (All India Council for Technical Education) Accreditation

• UGC (University Grants Commission) Recognition

• Equivalence to A regular MBA Degree

Through these approvals, it is guaranteed that the alumni possess a degree that is recognised and appreciated by the top companies and academic institutions all over the world.

Eligibility

The eligibility criteria for NMIMS Online MBA in Digital Marketing include academically excellent degrees and professional coursework readiness. A bachelor's degree from a recognised university with at least 55% marks (50% for reserved categories) is the minimum requirement for the candidates.

Though it is not compulsory to have prior experience in marketing or business, it is strongly recommended; thus, accessibility is opened for new graduates and young professional workers.

Eligibility Criteria:

• Educational Qualification: Bachelor’s in any discipline from a university that is recognised

• Minimum Marks: 55% in the last examination; 50% for the reserved categories

• Work Experience: Preferred but not compulsory; any experience in marketing or business will be an added advantage

By fulfilling the above-mentioned criteria, the candidates can get engaged with the program’s practical projects and digital tools successfully.

Specialisation with Course Fees

The program provides specialisation in Digital Marketing, which includes areas such as content marketing, social media strategy, search engine optimisation, paid campaigns, analytics, and e-commerce management.

The fees for the NMIMS Online MBA in Digital Marketing are designed to give students the flexibility to pay according to their convenience.

The fees cover access to online lectures, study material, live sessions, and industry-aligned projects.

Admission Process

The admission procedure for the Online MBA in Digital Marketing from NMIMS has been made easy for working professionals to enrol without any hassle.

Steps to Apply:

1. Application Submission: Fill out the online application form provided on NMIMS's official web portal

2. Document Verification: Submit your academic transcripts along with work experience proof, if necessary

3. Personal Interview: Candidates who are shortlisted may have to attend an interview

4. Fee Payment: To secure your admission, pay the processing fee along with the first instalment

This whole process is a guarantee that the students are not only academically but also professionally ready for the demands of the program.

Syllabus and Curriculum

The NMIMS Online MBA in Digital Marketing syllabus consists of the core management subjects integrated with the advanced digital marketing modules spread across four semesters.

Semester-wise Breakdown:

The curriculum includes case studies and live projects, which are industry-relevant, in order to provide practical learning.

Placements

The NMIMS Online MBA in Digital Marketing placements are a great support for the students who want to go into digital marketing and related areas, as they offer very strong career support.

The alumni get hired in the best digital agencies, global corporations, and online shopping sites, which is a clear indicator that the program is relevant to the industry. The job titles are, among others, Digital Marketing Manager, SEO Specialist, Social Media Strategist, Content Marketing Manager, and Brand Analyst.

Career services include, among others, professional advice, mock interviews, and connections to the top professionals in the field.

The aforementioned structured support facilitates the development of students' technical skills and, at the same time, enables them to make the correct career choices and subsequently enter the digital marketing department, where the demand for skilled workers is at its peak.

By means of internships, live projects, and professional assistance, the graduates will become skilled enough to handle the campaigns, evaluate the results, and modify the marketing strategy as a whole.

Frequently Asked Questions