Manav Rachna University Online MBA in Marketing

About

If you’ve ever wanted to understand what makes a brand click with its audience, or how some companies seem to sell almost anything just by storytelling, the Manav Rachna University Online MBA in Marketing Program might be something you’d genuinely enjoy exploring.

Offered by Manav Rachna International Institute of Research and Studies (MRIIRS), this program brings together classic marketing principles and today’s data-driven strategies. You’ll learn not only how markets function but also how consumers think, behave, and make decisions which, as you probably know, is where most marketing battles are really won.

The worth of this course lies in its flexibility. If you are working professional juggling deadlines, a recent graduate unsure of your next step or someone planning a career switch this course meets your objective without diluting academic quality.

Through this course you get access to live sessions, recorded lectures, interactive discussions, and even virtual workshops with marketing experts.

What separates the program from others is that it does not focus on textbooks or theories alone, rather it encourages you to apply your theoretical knowledge by solving case-studies, simulations, and working on capstone projects based on challenging real world marketing campaigns.

By the end of it, you will have both the academic grounding and the practical edge to thrive in marketing, brand management, or business strategy roles.

Approvals

• Approved by the UGC (University Grants Commission) under Online Education Regulations
• Accredited with an ‘A+’ Grade by NAAC for academic quality and excellence
• Recognized by the AICTE and the Ministry of Education, Government of India
  These accreditations confirm that the degree holds genuine academic and professional value both in India and internationally.

Eligibility

The eligibility criteria for the Manav Rachna University Online MBA in Marketing Program are simple and inclusive:

• Bachelor’s degree in any discipline from a recognized university
• Minimum 50% aggregate marks (45% for reserved categories)
• Working professionals and fresh graduates are both eligible
• No upper age limit
• Admission through merit, CUET, or MRNAT (Manav Rachna National Aptitude Test)

This makes the program accessible to people from different educational backgrounds whether you studied engineering, commerce, humanities, or even fine arts.

Specializations and Course Fees

Specializations:

Specialization Credits

Fee Structure:

Given the recognition and structure of this MBA, the fees are quite reasonable. EMI options and scholarships are also available for deserving candidates and working professionals.

Admission Process

Applying for the program is entirely online and quick:

1. First you need to visit the official website  www.manavrachna.edu.in
2. Then Register as a new applicant
3. After registration is complete you need to fill   your academic and personal details
4. Then Upload the necessary documents.
5. After uploading documents, pay the mandated fees.
6. Submit entrance exam score if applicable
7. Wait for admission confirmation via email

Once enrolled, you’ll receive access to the university’s Learning Management System (LMS), where you can start attending classes and interacting with faculty.

Syllabus and Curriculum

The Online MBA in Marketing follows a carefully balanced curriculum that covers both traditional marketing frameworks and modern digital approaches.

The two-year program is divided into four semesters:

Students also gain access to optional certification workshops in Google Ads, SEO, Social Media Strategy, and Marketing Analytics giving the MBA an extra layer of practical industry exposure.

Placements

Even though this is an online program, Manav Rachna’s Career Development Centre (CDC) ensures that students get genuine career guidance and job assistance.

The placement process emphasizes practical readiness not just theoretical understanding  ensuring you can confidently step into a corporate or entrepreneurial role right after graduation.

Frequently Asked Questions