Manav Rachna University Online MBA in Digital Marketing and E-Commerce

  • Industry-driven courses
  • AICTE & UGC-approved
  • Strong research culture
  • High placement packages
  • Global learning exposure
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About Manav Rachna University Online MBA in Digital Marketing and E-Commerce Program

Located in Faridabad, Haryana, Manav Rachna University (MRU) offers a state-of-the-art Online MBA in Digital Marketing and E-Commerce, giving students the necessary skills and practical knowledge that are compatible with the relentless digital business environment.

This program is exclusively designed for either working professionals, business owners, or recent graduates determined to broaden their career opportunities in the above-mentioned domains without quitting their current jobs. 

The Online MBA in Digital Marketing and E-Commerce from Manav Rachna University has an academic plan that combines theoretical concepts with industry-relevant tools and practical projects, thereby assuring the students that they are prepared for leadership positions in the digital economy.

Approvals

The online MBA Digital Marketing and E-Commerce program at Manav Rachna University is not just acknowledged but also certified and recognised. Therefore, the graduates of the program get a degree that is of utmost scholarly importance.

  • UGC (University Grants Commission) Approval: The Program is approved by the UGC ensures it is running according to the highest educational standards in the country.

  • AICTE (All India Council for Technical Education) Approval: AICTE's approval meant that the program had already met the quality requirements that were set by the technical and management education sectors in India.

  • NAAC Accreditation: The national council has obtained the public's trust through its evaluation and accreditation, thus assuring that the institutions which are accredited are really quality education providers.

  • NIRF Ranking: The National Institutional Ranking Framework has recognised Manav Rachna University, meaning that it has a fairly good position among Indian universities.

Thus, the online MBA in Digital Marketing and E-Commerce of Manav Rachna University is not only guaranteed but also given worldwide equivalency and recognition, similar to the campus MBA program in India.

Eligibility

Manav Rachna University has laid down the following requirements for considering the applicants in its Online MBA Program in Digital Marketing and E-Commerce:

  • Educational Qualification: No matter what, every candidate must be awarded a Bachelor's degree by a government-recognised University.
  • Minimum Marks: The minimum cut-off score for the whole exam is 50%, which is the lowest academic standard for the test.
  • Entrance Exam: Though not very common, it is always wise to check with the relevant institution for information.
  • Work Experience: It is not mandatory, still it could be an advantageous aspect, particularly in some fields of expertise.

This means that the candidates will be able to share an excellent educational background, and through their commitment and effort, will probably benefit the most from a management course.

Specialisation with Course Fees

Manav Rachna University's Online MBA in Digital Marketing and E-Commerce Program provides a thorough curriculum aimed at equipping students with a sophisticated understanding of digital marketing strategies, tools, and analytics.

The program is designed for a duration of two years and is divided into four semesters.

Specialization

Duration

Total Fees (INR)

Digital Marketing and E-Commerce

2 years

₹1,20,000

Note: Rates have the maximum likelihood of fluctuating; visitors are to be informed that all pieces of currency information members can seem to access are usually permanent or accurately fixed at some time in the distant past.

Admission Process

The process of enrolling in the Online MBA Program in Digital Marketing and E-Commerce at Manav Rachna University has several steps, which typically begin with the submission of the application and culminate in taking the entrance exam, group discussion/essay, personal interview, document verification, and fee payment, respectively.

  1. Application Submission: The applicants are required to complete the online application form first and then submit it using the university's admission portal.
  2. Entrance Exam: Specific entrance exams may be prescribed for certain specialisations.
  3. Group Discussion/Essay: The application process may include requirements for group discussion and/or an essay for certain programs.
  4. Personal Interview: The shortlist drawn up will comprise candidates who have worked hard in the personal interview.
  5. Document Verification: Students are to present documents required for verification.

Fee Payment: Admission processing ends with fee payment after successful verification of documents as the last step.

Syllabus and Curriculum

Manav Rachna University offers a two-year Online MBA in Digital Marketing and E-Commerce program with a structure of four semesters.

The curriculum includes extensive theoretical knowledge and practical, industry-oriented skills and covers areas such as digital marketing strategy, e-commerce management, analytics, SEO, social media marketing, and project work to prepare students for business challenges.

Semester

Core Subjects

1

Principles of Management, Business Communication, Marketing Management, Business Economics, Financial Accounting

2

Organisational Behaviour, Business Research Methods, Human Resource Management, Business Law, Digital Marketing Fundamentals

3

E-Commerce Management, Social Media Marketing, Search Engine Optimisation (SEO), Web Analytics, Mobile Marketing

4

Digital Advertising, Content Marketing, E-Commerce Technologies, Project Work/Dissertation

Note: the curriculum may change.

Placements

The university is known for its MBA students being continuously placed in great companies.

The proximity of the university to the industry and a dedicated placement cell together make it very easy for students to find good jobs. 

  • Placement Assistance: The total support that is provided includes the preparation for interviews, the writing of resumes and the help in getting jobs. 

  • Industry Tie-ups: The partnerships with major corporations create a higher possibility of getting a job. 

  • Alumni Network: The strong networks of alumni provide the students of today with the chance to be mentored and to network.

Frequently Asked Questions

Manav Rachna University’s Online MBA degree is acknowledged. +

Surely, the UGC and AICTE have given recognition to it, thus it is recognised all over the country.

Can this course be done along with the job? +

Certainly, the online training offers you such a degree of flexibility that you can effortlessly combine both your job and your studies.

How long does the Online MBA program take? +

A student can finish the course in two years, which is the normal duration of two years for the program.

Are there any age limits for admissions? +

He cannot be a problem to anyone who qualifies for the program.

Which specialisations of the MBA are available? +

There are different specialities such as Digital Marketing and E-Commerce, Business Intelligence and Analytics, Marketing, Finance, Human Resource Management, and more.

Do they provide any types of scholarships there? +

For scholarships, this program looks at just those students who have done better academically and in other things, with even better thought being put into it.

What is the online class structure like? +

The online-learning mode will consist of live lectures, recorded sessions, and interactive discussions.

What is the estimated course fee for this course? +

The expected course fee is supposedly ₹1,20,000, but they anticipate its total value to be highly variable.

Is there any internship program offered along with the course? +

An internship is part of the program now, along with the project thesis done in the last semester.

What step should I follow to apply for this program? +

The online application process will be made through the university's official admissions portal, which will allow you to submit your application after completing your application.

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