Manav Rachna University Online Certification in Advanced Marketing Management
- Industry-driven courses
- AICTE & UGC-approved
- Strong research culture
- High placement packages
- Global learning exposure
About Manav Rachna University Online Certification in Advanced Marketing Management Program
The Online Certification in Advanced Marketing Management Program at Manav Rachna University is aimed at professionals, entrepreneurs, and students who wish to delve into the realms of marketing strategy, digital marketing, brand management, and consumer behavior, the impact of which has gone through a seismic shift in the digital world and is now the reason why companies are looking for specialists who could use analytics, digital tools, and strategic methodologies to facilitate the growth of the business.
The Online certification in Advanced Marketing Management from Manav Rachna University offers a unique chance for learners to get practical knowledge as well as hands-on experience in the latest marketing techniques.
This program allows professionals to update their qualifications through the acquisition of skills related to market research, marketing analytics, campaign management, and customer engagement.
Approvals
The Online Certification in Advanced Marketing Management Program by Manav Rachna University has a notable amount of academic and industry recognitions, which not only authenticate the program but also make it globally acceptable.
Recognitions and Approvals
- UGC-DEB Approved: The distance learning programs have received the UGC Distance Education Bureau's official approval.
- AICTE Recognised: The online degrees were authorised by the All India Council for Technical Education (AICTE) as the official body.
- NAAC Accredited: The Wonderful A grade accorded to Manav Rachna University and being in the thick of it all are border notions vested therewith.
- AIU Member: The equivalence recognition was granted by the Association of Indian Universities (AIU).
- NIRF Ranked University: The university has been earmarked in the list of the best and most cutting-edge educational institutions in India.
The aforementioned approvals have turned the Online Certification in Advanced Marketing Management from Manav Rachna University into a credential that is reliable and can enhance one's career.
Eligibility
The eligibility criteria for the Manav Rachna University Online Certification in Advanced Marketing Management are such that they will cover fresh graduates, working professionals, and entrepreneurs wishing to get the marketing know-how.
Eligibility Criteria
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The fundamental requirement for an applicant who desires to be taken into account is a bachelor's degree from a recognised university in any field.
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The last exam needs to be passed with at least 50% (45% for reserved categories) marks.
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Relevance in work experience will be a factor for giving preference to the candidates, but it will not be a must.
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No entrance exam required for admission.
This feature permits a wider range of learners to upgrade their skills while still accommodating their work commitments, and thus, the Manav Rachna University Online Certification in Advanced Marketing Management eligibility becomes more flexible and accessible to the learners.
Specialisation with Course Fees
The Advanced Marketing Management Online Certification Program of Manav Rachna University gives the students a chance to learn about strategy marketing, digital marketing, brand management, and analytics through specialised coursework. It readies the students for the future roles of marketing leaders in different sectors.
Program Details
|
Specialization Area |
Key Modules |
Skills Developed |
Career Opportunities |
Industry Relevance |
|
Digital Marketing |
Social Media Marketing, SEO, SEM, Email Marketing, Analytics Tools |
Digital campaign management, marketing analytics, and content strategy |
Digital Marketing Specialist, SEO Analyst, Social Media Manager |
E-commerce, tech, retail, startups |
|
Brand Management |
Brand Strategy, Consumer Behaviour, Market Research, Product Positioning |
Brand positioning, strategic planning, and customer engagement |
Brand Manager, Product Manager, Marketing Executive |
FMCG, retail, entertainment |
|
Marketing Analytics |
Data Analytics, Marketing Metrics, Customer Insights, CRM Tools |
Data-driven decision-making, market analysis, and reporting |
Marketing Analyst, CRM Specialist, Business Intelligence Analyst |
Tech, retail, consulting |
|
Strategic Marketing |
Marketing Planning, Integrated Marketing Communications, Pricing Strategies |
Strategic marketing, campaign planning, and ROI analysis |
Marketing Manager, Strategy Consultant, Business Development Executive |
Corporate, startups, service industry |
The Manav Rachna University Online Certification in Advanced Marketing Management fees include live sessions, e-learning materials, assignments, and access to the digital platform. Flexible instalment plans and scholarships may be available.
Admission Process
The Online Certification in Advanced Marketing Management Program at Manav Rachna University features a user-friendly, digital, and accessible admission process for students.
Steps to Apply
- The Manav Rachna University official website is where you can find all the information you need.
- Fill out the online application form with your personal information and educational background.
- Then, upload the necessary documents, which are a degree certificate, identity proof, and a passport-sized photo.
- Securely make the application fee payment using the online payment methods.
- Submit your application and then wait patiently for the verification process to be completed.
- Get the confirmation and get access to the course content via the digital learning platform.
This approach allows the students to begin their studies as soon as they are accepted, thereby eliminating the waiting time which is not necessary.
Syllabus and Curriculum
Manav Rachna University's Online Certification in Advanced Marketing Management syllabus is painstakingly designed to cover both primary and higher marketing concepts. The learning process consists of theory, practical assignments, and actual case studies.
Detailed Curriculum Overview
|
Module |
Topics Covered |
|
Digital Marketing |
SEO, SEM, Social Media Marketing, Email Marketing, Web Analytics, Content Marketing |
|
Brand Management |
Brand Building, Positioning, Consumer Insights, Marketing Research, Product Strategy |
|
Marketing Analytics |
Marketing Metrics, Data Interpretation, CRM Tools, Market Segmentation, Predictive Analytics |
|
Strategic Marketing |
Integrated Marketing Communication, Marketing Planning, Pricing Strategy, ROI Analysis, Campaign Management |
|
Capstone Project |
Real-world Marketing Project, Case Studies, Analytics Report, Presentation |
The Manav Rachna University Online Certification in Advanced Marketing Management syllabus ensures learners gain the knowledge, skills, and confidence to implement marketing strategies effectively in any industry.
Placements
The Manav Rachna University Online Certification in Advanced Marketing Management placements assist students in obtaining jobs at the best marketing and advertising firms.
The Career Development Cell offers placement assistance, training, and networking access.
Placement Highlights
- Internships and job placements through cooperation with more than 500 firms.
- Digital marketing, brand management, marketing analytics, and strategy roles.
- Support for placements in corporations such as Amazon, Flipkart, Wipro, HCL, and top FMCG companies.
- Online students are provided with career counselling, CV enhancement, and mock interview opportunities.
- The average salary packages vary from ₹4–8 LPA based on experience and specialisation.
The Manav Rachna University Online Certification in Advanced Marketing Management placements help graduates enhance their professional growth and career trajectory.
Frequently Asked Questions
The course has been approved by the UGC-DEB (University Grants Commission-Distance Education Bureau) and AICTE (All India Council for Technical Education).
The course duration is planned to be around 6-12 months; nevertheless, this may vary, considering the faster or slower grasping capacity of the particular student.
The fee is individual case dependent, however will likely be around 50,000-70,000 Indian Rupees depending on the eligible mode.
Minimum requirement for consideration in the program is a 10+2+3 with an aggregate of at least 50% (45% for SC/ST/OBC).
The specialities include Digital marketing, Brand Management, Marketing analytics, and Strategic marketing.
Yes, Students will receive placement service support and networking opportunities for open and continued use.
The syllabus contents include digital marketing, brand Management, marketing analytics, and strategic marketing, etc.
There will not be any entrance tests; it will be based on the eligibility, type and thus, admission will be accorded.
Daring students value it for its flexibility, practical approach, and industry relevance.
Indeed, UGC-DEB and AICTE approval would ensure that the certificate is not a hindrance to getting international recognition.
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Updated Industry-Focused Curriculum:
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