Manav Rachna University Online BBA in Digital Marketing

About

If you’ve ever wondered how brands seem to follow you everywhere online from your Instagram feed to your YouTube ads that’s digital marketing at work. 

And if you’re thinking of turning that curiosity into a career, the Manav Rachna University Online BBA in Digital Marketing Program might be worth looking at closely.

It’s offered by Manav Rachna International Institute of Research and Studies (MRIIRS) a university that’s been slowly building its reputation for offering programs that blend solid academic structure with a sense of real-world relevance.

Unlike some flashy “learn-digital-fast” courses floating around, this one takes a structured, long-term approach to teaching marketing strategy, analytics, content, and consumer psychology.

It’s designed for people who want their degree to fit around their life whether that means working a job, running a side hustle, or living in a city far from the main campus.

The idea is pretty simple: a legitimate degree, from a recognized university, that you can earn from wherever you are.

Approvals

Now, let’s address the question everyone has but rarely asks aloud “Will this degree actually count?” It’s fair, considering how many online courses exist in a grey area. The good news? This one’s legit.

• Approved by UGC under the Online and Distance Education Regulations
• Accredited by NAAC
• Recognized by AICTE and the Ministry of Education

So yes, it’s fully recognized  you won’t have to explain its validity every time you add it to your resume.

Eligibility

One thing I actually like about this program is that it doesn’t make you jump through hoops to apply. The eligibility criteria are straightforward:

• You just need to have completed 10+2 or an equivalent qualification from a recognized board.
• Minimum aggregate marks as per university norms.
• Open to Indian and international applicants, including NRIs and PIOs.
• Admissions can happen through merit, CUET, or MRNAT (Manav Rachna National Aptitude Test).
• And there’s no upper age limit, which is refreshing if you’re returning to studies after a gap or balancing work with education.

Specialization with Course Fees

Even though this program focuses on Digital Marketing, Manav Rachna gives you flexibility to choose how deeply you want to go into your area of interest.

This means your Digital Marketing specialization comes with a heavier credit load — which is actually a good sign.

It suggests you’ll be digging into more advanced areas like SEO, PPC, branding strategy, social media analytics, and content marketing, instead of just scratching the surface.

Fees Structure

Domestic Fee

International Fee

It’s priced reasonably not “cheap” in a way that raises eyebrows, but also not the kind of amount that makes you question your life choices. Plus, that one-time payment discount is a small but welcome bonus.

Admission Process

The admission process is refreshingly simple no endless interviews or confusing paperwork. Here’s how it goes:

1. Visit the official website: www.manavrachna.edu.in
2. Register as a new applicant
3. Fill in your personal and academic details carefully
4. Upload the required documents
5. Pay the application fee online
6. Submit CUET scores or appear for MRNAT if applicable
7. Wait for merit-based shortlisting and your official offer letter

That’s it. The entire process happens online, which means you can apply from anywhere  no standing in queues or dealing with couriered forms.

Syllabus and Curriculum

This program runs for three years, split into six semesters, and it’s built to take you from the basics of business to the specialized world of digital marketing.

The first two years build your business foundation, while the final year gets specific  all about campaigns, conversions, and the analytics behind what makes people click “buy.” There’s a project and internship component too, so you’ll have something real to show employers when you graduate.

Placements

Let’s be honest  online programs rarely have the same placement buzz as traditional ones. But that doesn’t mean you’re left on your own.

Manav Rachna’s Career Development Centre (CDC) actually puts in effort where it counts: helping students become employable.

For many working professionals, this program isn’t necessarily about getting their first job  it’s about moving up the ladder or shifting into a more marketing-centric role.

Frequently Asked Questions